ReelSurfer is an online platform that allows anyone to clip and share any video from any website.
ReelSurfer helps journalists
Take advantage of short attention spans: A video loses half of its audience after just thirty seconds. To have your shared or embedded video go viral, make sure it’s just the juicy part.
Drive new traffic: The ReelSurfer player creates a link back to wherever you share / embed your video to improve your ranking in search engines. Also, every time the video is shared it sends traffic to your website (not ours).
Create actionable insights from that traffic:
ReelSurfer gives journalists valuable data from every share / embed. ReelSurfer tells you how many people have watched your video, where they shared it (Facebook, Twitter, or email), and how effective the share was (in terms of views and clicks).
Reuters uses ReelSurfer to increase their social media following and drive traffic from their video shares / embeds.
Reuters creates clips and reels of video content from all over the web that can be easily shared on Facebook, Twitter, or blogs.
Reels are watched on Facebook, Twitter and embedded on websites. When viewers click "see source" it drives traffic to the Reuters YouTube page.
ReelSurfer creates custom data that helps Reuters decide which social media channels are most effective at driving traffic and video shares.
ReelSurfer makes this data not intimidating, but actionable. This enables you to take the guesswork out of social media.
Viewers clicked "see source” 13% of the time! (To put this into perspective: the average CTR for internet advertising is 1.5%)
"See source" can be customized to link to your article
to help drive traffic.
To start sharing video with a purpose, contact us by filling out the form below